The Challenges of Palm Oil Sustainable Consumption and Production in China: An Institutional Theory Perspective

The emerging economies are the centrepieces in sustainable consumption and production of palm oil (SCP). With collaborative efforts European Union some non-governmental organisations, producers kept spotlight, scrutiny has begun to sweep down supply chain. Palm environmental liabilities extended consuming countries criticism is evident context weak institutions inadequate attention from interest groups. China, one major consumers oil, encompasses almost every potential performance issue at end Sherri Torjman’s six-step approach been used parse constraints contributions institutional coercive, mimetic normative drivers three goals economic, social SCP. This paper investigates relevant China compares detail content SCP-related elements these through desktop research. An theoretical perspective provided take a more comprehensive look SCP challenges facing chain whereby this aims shed light on linkages between drivers.